Bermuda Based Company Expands Into the Caribbean.
Bermuda Based Ultra Concepts Group is Setting the Pace of Technology with Go Explore Saint Lucia.
CONTACT: Michael Brangman, Sales & Development Manager for the Ultra Concepts Group Ltd. (Bermuda) 1.441.293.2455 michaelb@ucgbusiness.com
Bermuda based Ultra Concepts Group of Companies Ltd. (UCG) has teamed up with Saint Lucia’s Ministry of Tourism and Civil Aviation and Tourist Board to provide the official mobile guide for Saint Lucian visitors called Go Explore Saint Lucia.
Go Explore Saint Lucia is a free location-based, multimedia, mobile phone application that helps tourists navigate around Saint Lucia. The app is poised to revolutionize the visitor experience in Saint Lucia and significantly enhance the island's tourism product.
UCG Saint Lucia’s Marketing and Business Development Manager Ms. Donna Louis said the Go Explore Saint Lucia is beneficial to tourism by taking into consideration the demands of the well-connected traveler thereby providing an enhanced tourist experience. By providing the ability to navigate more easily and safely in an unfamiliar environment and to look for services and sites of interest this application has proven its potential by providing value to tourism. This in effect will stimulate the economy as Go Explore Saint Lucia can be utilized to improve accessibility, information and service provision. Ms. Louis goes on to say that it can therefore clearly be used to level the playing field somewhat in that small and medium sized businesses with small budgets can be accessed by tourist just as easily as those companies with big advertising budgets. All one needs is a presence on the application.
Most importantly, Go Explore Saint Lucia has created jobs for Saint Lucians and as such provides the total package focusing on both tourism development and increasing employment.
Apart from the multimedia integration and point to point direction, another important feature is the generation of statistics. Go Explore is able to provide businesses with information such as how many people are using the app, how many have viewed their listing and even their location when accessing the app. With such a robust application, Go Explore is an excellent way for businesses to target their customers. Businesses are able to tailor their marketing programs specifically to their target markets ensuring their budgets are well spent.
Therefore we invite you to GO. EXPLORE. DISCOVER.
View Press Release provided by HTS Saint Lucia:
Download Go Explore Bermuda from the iTunes App Store:
About Ultra Concepts Group:
Ultra Concepts Group is Bermuda’s leading business support for small to medium sized organizations. Our services are dedicated to the growth and sustainable development of these businesses. Services include all aspects of business development such as auditing and accounting, business management, billing solutions, business and leisure travel, and premier business programs. New-Atlantic Media, the marketing solutions subsidiary of the business, is a one-stop shop for graphic and website design as well as multimedia services. For further information please visit our website at www.ucg.bm.
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